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Bees on the TVs – Kia Sorento Commercial

Posted by Ryan Morgan on February 18, 2013 at 12:00 PM

When I’m thinking about buying a new car, I’m also thinking about lying to my kids… no, wait. That doesn't sound right…

But it does sound like the newest commercial for the Kia Sorento.


In the ad, a young boy (sitting in the back seat of a Sorento) asks his Dad “where do babies come from.”

His father then proceeds to contrive a fanciful story about “Baby-landia” where small human babies frolic around with baby pandas, penguins, chicks, lambs, and something else that I can only guess is a muskrat. Then they all put on space suits and board space ships to “penetrate the atmosphere” of Earth. The babies fall to earth in blue and pink parachutes to “find their mommies and daddies.”

Seriously? Wouldn't you rather use the energy it takes to come up with such an elaborate story and focus on how to have a productive, positive conversation with your child?

The young boy even calls his father out – he says “but Jake says babies are made when mommies and daddies…”, and then Dad cuts him off by calling the Sorento’s automated stereo to start playing “The Wheels on the Bus.”

As a parent, if you are lucky enough to have kids that are inquisitive and interested in the world around them, why would you stifle that by lying? If your kids want to engage in an open, honest conversation, why would you deflect their questions with crazy stories?

Having the “where do babies come from” conversation with your children can be difficult, and uncomfortable. But engaging in these conversations and showing your child that you are open to honest communication will open the door to authentic conversations down the road.

Don’t be scared of the tough conversations – otherwise your child might go to uninformed sources, like movies, their friends (although in this case “Jake” was more reliable than Dad) or worse, car commercials.

*If you need help identifying and engaging in healthy conversations with your kids, visit*

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