This past Sunday two things came out on top: the Patriots, and the meaningful use of advertisement.
Glancing through my Monday newsfeed with tired eyes and the remains of a few chip dips in the fridge, I can’t help but notice complaints about where all the “funny” super bowl ads went.
In my opinion, I hope they don’t come back.
For a company to air a 30 second ad in this year’s super bowl, it cost them a whopping 4.5 million dollars. That’s enough money to put me through college…. 128 times. So what have we previously done with this air-time? We’ve sold Budweiser, GoDaddy.com URL space, and cars….lots of cars.
So this year, marketing teams decided to make a change- actually a lot of them did. This year’s collection of ads featured the #LikeAGirl campaign, the #SCsaysnomore campaign, and Nationwide’s campaign to stop preventable injuries- the number one cause of childhood deaths. My only question is: why haven’t we been doing this the entire time?
We possess the power to show 111.5 million people why we must empower women. We possess the power to show 111.5 million people why domestic violence is more than just a “problem”. We possess the power to communicate to 111.5 million people what is happening in the realm of public health.
This year we finally used this power to our advantage.
Now that’s a 4.5million dollar check that I can get behind on.
To see the ads I mentioned in this article: