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Why Contraceptives are the New Black

Posted by Ryan Morgan on July 31, 2014 at 2:37 PM

We all have our favorites: the flattering dress, the perfect handbag, the surprisingly comfortable yet fashionable pair of shoes. Everywhere you turn, there is a new trend and "hot" item of the season. As women, we're always looking for "the new black," or the staple item that no one can live without. The thing is that everyone is talking about and you just need to have it.

Who knew that you could find the new "it" thing at your local pharmacy. Contraception is the "new black."

More than 99% of sexually active women between the ages of 15 and 44 are using some form of contraception (1). That translates to over 60% of all females of reproductive age who are in the market for some type of contraceptive method (2). Is there another product on the market right now that can claim a buyer pool like this? A consistent and regular buyer that is 60% of a population segment for several decades would be a joy for any product on the market today.

The beautiful thing about any "must have" item is that it allows for each individual to feel unique and special, while still being a part of a larger movement. The flattering dress can come in a variety of styles and cuts, the perfect handbag or purse can come in a multitude of shapes and brands, and those comfortable shoes could range in colors and heights. So true with contraception.

Contraception is available in a variety of forms. Each woman can customize her contraceptive method to fit her schedule, body, and specific needs. The options range from the pill, female condoms, the patch, the ring, implants, abstinence, male condoms, diaphragms and intra-uterine devices. How do you find out what method is the perfect fit for you? Call your doctor and ask them to walk you through all of the options.

Having "the new black" item provides a wide range of benefits. Everything from feeling like you're a part of larger network of forward-thinkers and trendsetters, to standing out by finding a way to put your individual spin on the item. The benefits change based on the person using the product. So too with Contraception.

According to the Guttmacher Institute, "women and couples use contraceptives to have healthier pregnancies, to help time and space births, and to achieve their desired family size (4)." Having and using a reliable form of contraception allows them to think through what is best for them and their families. Guttmacher also shows that women who are able to plan their pregnancies are happier than those women whose pregnancy came "too early of too late in a woman's life," adding additional health risks to the mother and child (5).

Contraception is the new black. It is one of the most popular items on the pharmacy shelves today, and is used by 99% of the female population. Contraception can (and should) be personalized and fit "just right" for each individual person. The benefits of contraception are numerous, and can ultimately lead to happy, healthy families.



  1. Daniels K, Mosher WD and Jones J, Contraceptive methods women have ever used: United States, 1982–2010,National Health Statistics Reports, 2013, No. 62, <>, accessed Mar. 20, 2013.
  2. Jones RK and Dreweke J, Countering Conventional Wisdom: New Evidence on Religion and Contraceptive Use, New York: Guttmacher Institute, 2011.
  3. [Table] Jones J, Mosher WD and Daniels K, Current contraceptive use in the United States, 2006–2010, and changes in patterns of use since 1995, National Health Statistics Reports, 2012, No. 60, <>, accessed Mar. 20, 2013.
  4. Guttmacher Institute, Testimony of Guttmacher Institute, submitted to the Committee on Preventive Services for Women, Institute of Medicine, 2011, <>, accessed May 23, 2012
  5. Guttmacher Institute, Testimony of Guttmacher Institute, submitted to the Committee on Preventive Services for Women, Institute of Medicine, 2011, <>, accessed May 23, 2012.

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